Sms marketing
 | SMS marketing is an important communication channel for marketing. But when you haven't done it before, it may seem difficult to get started. Often I hear marketers discuss how SMS marketing isn't right for their business. Or they're focused on customers responding negatively on their messages. And these are valid concerns. However, when done properly SMS marketing could be a very effective communication tool with clear benefits for businesses of all sizes.
free sms text Benefits of SMS marketing Relatively low priced Close to 100% open rates (the highest of all marketing mediums) Almost immediate delivery ROI tracking Personalisation and targeting capabilities If you have a short message you want customers to see as quickly as possible, sending an SMS is a wonderful way to go. But before you begin, there are a few things you need to learn. Your requirements Just like email marketing, SMS marketing is permission based. So it will be vital to have consent and comply with anti-spam legislation. Here in Australia, the Spam Act 2003 incorporates email and SMS marketing with similar basic requirements applying to both. Consent must exist prior to sending your message The recipient should easily be able to identify the sender The recipient will need to have a simple method for opting out Australia's governing body ACMA provide good advice for adhering to anti-spam legislation around consent for SMS marketing. Plus sms marketing software providers like Vision6 take the worry of processing opt out requests off both your hands as this happens automatically with the capture of SMS responses from your campaigns. Common uses SMS marketing is a whole lot more than sending sales and promotional messages to customers. In reality, if these are the only SMS messages you're sending to customers, you may need to reassess your SMS marketing. SMS is another great option for: Event and appointment reminders Birthday and anniversary messages Service alerts Emergency notices (including product recalls) And yes... Competitions Time sensitive promotions Important considerations People tend to be protective of their cellular phone than they are their email. This is mostly because it's considered a private device reserved for communicating with friends and family. So be mindful how you start talking with people via SMS. Make your messages helpful first, promotional second. When asking for a mobile phone number, be sure why you're asking for it and the varieties of messages people should be expecting to receive from you. Always give people options. Let them choose how they desire to be contacted whether it's via email, mobile or both. Only send SMS messages at appropriate times. Nobody likes being woken up at 6am with the buzzing of their phone. sms marketing |
